1. Luxury Ethical Fashion
As the current environmental damage, practical toxic chemicals, waste of resources, and animal injuries faced by the fashion industry become more and more serious, an increasing number of people are beginning to notice the cruelty and seriousness of this problem. In order to obtain luxurious and expensive natural animal fur and wild silk fiber, people are wantonly cruel to wild animals in nature, which will inevitably lead to a complete imbalance of the earth's environment. The so-called ethical fashion is meant to promote those ethical fashion design, production, retail, and purchasing process. Starting from the source and from the fiber to protect animals and the environment. It is important for every fashionista to consider advocating sustainable "ethical" production and put it into practice.
Luxurious fibers such as wool, cashmere, and mohair have many advantages, including authoritative environmental certifications. Animal fibers are natural warmth, breathable and moisture-proof, and are better than many synthetic fibers in environmental protection. In order to pursue the concept of sustainability, more brands began to implant traceable wool into fabrics, using a mechanically elastic woven elastic merino wool double-layer fabric and using elastic fabrics to make the lining (in the past, elastic fabrics needed to be added with spandex fiber). After being made into eco friendly sustainable clothing, it will meet the needs of ergonomics, which is gradually valued by formal wear brands. The so-called traceable wool means that the wool selected for the fabric can be traced back to its place of production and is accurate to which sheep in the farm where the wool was collected. In addition, all traceable wool must be collected in a stress-free environment from the flock in a humanitarian way, and it is forbidden to cut and shear the wool by mutilation, which also highlights the protection of animals. Merino wool is traceable wool that has been certified by ZQ (the world's highest standard).
2. Green Recycle
Statistics show that the waste of water resources, oil consumption, and air pollution in the production of textile fabrics are very serious every year. In addition, half of the growing number of discarded plastics on the earth are non-degradable materials, causing great damages to the ocean and the ecological environment. Therefore, it is imperative to promote "green" circular design in the fashion industry. The so-called circular design means that the resources in the design process can be continuously reused in different forms instead of being wasted, so as to realize a closed chain of reuse and recycling. Although the fashion cycle design is still in its infancy, the "green" innovation path that invests in future new environmentally friendly/sustainable fabrics through the use of recycling systems will dominate.
Plastic is the product of our time. Plastic bags and PET bottles have invaded the earth's ecosystem and spread all over the world, especially in the ocean. According to statistics, about 9 million tons of plastic debris are added to the ocean every year. In response to this problem, it is the best environmental solution to recycle them to replace virgin polyester (heavy oil consumption). The recycled polyester fabric developed by the Italian man-made fiber company Aquafil was originally called Econyl 70 because only 70% of the raw materials of this product came from recycled plastics. However, under continuous improvement, Econyl recycled nylon can now completely use recycled plastics, which are mainly from landfills, discarded carpets, and marine debris.
3. Plant Gifting
This is a cooperation with nature and a plant gift from nature, whether it is aimed at realizing environmentally friendly and sustainable closed-loop design or using wood pulp or seaweed to make textile regenerated cellulose fibers to save energy. And this kind of gift is natural, biodegradable, and recycling, and it is also a natural resource that will bring more value and make the product more distinctive. Naturally manufactured fashion products will no longer be a "luxury", but a market "necessary product" that saves energy consumption and responds to fashion closed-loop design.
At present, with the rapid increase in population and the severe destruction of the ecological environment, the area of forests on the earth is gradually decreasing. The wild forest trees in nature can not only protect the earth from desertification but also provide wood pulp as a natural source of renewable environmentally friendly cellulose fibers. Speaking of natural cellulose fibers derived from wood pulp, we must mention Loycell. In terms of Google search volume, this cellulose fiber, which is also produced by a closed-loop process, increased by 190% in the United States and 60% in the United Kingdom. Not only is it environmentally friendly and harmless to humans, but also it reduces water consumption by 99% compared to cotton.